Gap analysis
Gap analysis
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A method for evaluating the variations between two or more things.
Governance
Governance
The ways in which a company is managed and directed.
Gross margin
Gross margin
The difference between a corporation's overall sales and cost of goods sold.
Gross profit
Gross profit
The amount of profit a business makes after subtracting product costs from total sales.
Growth
Growth
An increase in scope or numbers.
Guarantee
Guarantee
A promise to take on the burden of another's obligation if they are unable to fulfill it.
Guerrilla marketing
Guerrilla marketing
A novel marketing strategy designed to get the most exposure for the least amount of money.
Guidelines
Guidelines
A set of requirements or standards that must be followed.
Gut feeling
Gut feeling
A strong gut feeling or intuitive emotion.
Green business
Green business
A business that employs environmentally friendly business methods.
Greenwashing
Greenwashing
Making a business seem more ecologically friendly than it actually is.
Growth Hacking
Growth Hacking
A marketing strategy focused on rapid expansion using novel and unconventional means.
Growth Strategy
Growth Strategy
A plan of action or strategy with the goal of achieving long-term growth.
Guarantee
Guarantee
A promise to take on the burden of another's obligation if they are unable to fulfill it.
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